Jeff Barber is a respected industry leader with over two decades of experience across digital infrastructure, wholesale data center development, and clean power generation. As Principal Partner and CEO of Hedgehog USA, a Texas-based powered land data center developer, he leads the strategy that delivers shovel-ready sites with fully designed behind-the-meter energy and secured natural gas prior to customer engagement. Recognized as an iMasons iM100 award winner, a two-time Greener Data author, and a frequent industry speaker, Jeff has spent his career driving innovations for high-density AI and hyperscale compute. His previous leadership roles include Vice President of Global Data Centers at Bloom Energy, where he advanced solid-oxide fuel cell microgrids and on-site power generation, as well as executive positions at Prime Data Centers, EMC/Dell, Oracle, and HP.